Premium Tea demand comes from health-conscious ‘millennials’ (individuals born between 1980’s and 2004), who on their quest to lead the good life are increasingly taking to natural, organic and pure ingredients in their daily lives.
Generally, specialty tea is used to define tea of high quality. Flavoured teas such as Earl Grey, scented teas such as Jasmine, and spiced teas also come under the specialty tea category.
Specialty tea is attracting affluent, young, educated and health conscious consumers who like to experiment with unique and organic flavours.
In addition to being warming and having a great taste, tea is very beneficial to your health.